Deadly Persuasion: The Advertising of Alcohol & Tobacco

Bestselling author and influential advertising expert Jean Kilbourne examines the ever-evolving marketing and sales strategies of the alcohol and tobacco industries. Kilbourne takes a close look at how both industries have re-tooled their strategies in the face of rising public health concerns, showing how ad executives continue to mobilize a highly sophisticated understanding of gendered identity -- and the psychology of addiction -- to override rational resistance to what they're selling. With its close analysis of a wide sampling of cigarette and alcohol ads, Deadly Persuasion is as much a case study in media literacy as it is a public health tool.